We created this instructional video for the watch brand Thomas Earnshaw to show users how to use their automatic winder box. We wanted to create a minimalist appearance throughout this video so we decided to experiment with 3D animation. With this method, we could animated lighting to create specific highlighting as well as quickly move the camera to show different areas of the winder box through one continuous shot. We built the winder box entirely in Element 3D and animated the video inside of After Effects.
